Introducing Smart Delivery, our on-demand optimization engine: native AVIF, fully automatic optimization, the perfect image for every visitor, and dramatically lighter pages. No bulk-compressing your library. CDN optional.
WP Compress now serves AVIF: the same quality in dramatically fewer bytes. Browsers that support it get AVIF; everyone else falls back to WebP, then the original. Zero broken images, zero config.
Even the JPEG fallback is world-class. A new-generation engine trims 87% off the original, so browsers without AVIF or WebP still load far lighter than competitors deliver.
Original · 1.89 MB
AVIF · 192 KB
Pre-compressing your entire library is wasted work. Smart Delivery waits for a real visit, optimizes the exact variant that page needs at the precise size and format that device asked for, then caches it for everyone after.
No need for bulk compression, everything is optimized on demand!
A visitor opens a page that needs one image at one exact size.
Smart Delivery compresses precisely that size and format, in milliseconds.
Kept on disk, and on your CDN if it's on, so every visit after is instant.
No overnight jobs. Your optimized library builds itself from real traffic, with your CDN on or off, and no disk wasted on variants nobody ever views.
Every visit, Smart Delivery negotiates the best possible image for that exact browser, screen and connection: format, size, retina, lazy-load and edge source, all decided live.
Lighter pages load faster, pass Core Web Vitals, and convert better. Same pixels, a fraction of the weight.
Lighter pages paint sooner, most of all on the phones where your traffic actually lives.
Smaller, right-sized images lift LCP and quiet CLS, the metrics Google ranks you on.
Every second of load time costs sales. Faster pages keep visitors, and revenue, on your site.
Three short walkthroughs: optimization on demand, automatic variant generation, and the perfect image negotiated for every visitor.
Open your WP Compress dashboard and flip the Smart Delivery switch — that's it. Nothing to migrate and no settings to wrangle. From that moment, every image request is optimized and delivered automatically.
No. Smart Delivery works on demand — it optimizes the exact image each page actually serves, the first time it's requested, then caches it. No overnight bulk jobs, and no disk wasted on variants nobody ever views.
No, a CDN is optional. Smart Delivery runs with your CDN on or off; with it on, optimized images are stored at the edge so every visit after the first is instant.
They're covered automatically. Each request falls back AVIF → WebP → JPEG based on what that browser accepts, so everyone gets the lightest format they can read — zero broken images, zero config.
No. It's the same pixels at matched quality — visually identical to the original upload, just a fraction of the file size.
Yes — Smart Delivery is included with every WP Compress plan, and if you already have an account you've been automatically upgraded. Nothing to buy; just switch it on.
Flip one switch and every image on your site starts arriving lighter, sharper and faster, automatically, for every visitor.
